It's a common knowledge that the majority of tenants nowadays search online when looking for rentals. According to a poll by YouGov, 76% of prospective tenants would go to the Internet first to find what they need.
Therefore more and more landlords need to be thinking about launching their own landlord website where they can post vacant rentals and information on their properties. If you're one of them, you already know that it's a useful tool to promote your business and attract prospective tenants.
Online presence is a top source of getting potential prospects. Here is why you need a landlord website:
1. A website is an investment, not a cost.
Your website is a reflection of your business - it says who you are and what you offer. Once a website begins producing leads, it generally continues to do so. Most websites can be put together at little to no costs, so it is a very cost effective way to promote your properties. Providing information to your customers takes time, whether it's on the phone, in person, or in emails. With a website, you can provide information about your properties and your company which is easily accessible to your customers.
Related: Why You Need To Have A Landlord Website: TenantCloud Rental Management Software Features
2. Accessibility is one of major keys.
Office hours are often too restrictive to prospects who are working full-time or live out of town. Providing rental information and photo galleries on your website allows potential tenants to view your property without leaving the comfort of their home. We're living in the era of instant gratification and convenience - your tenants or prospects will appreciate a landlord or management company who embraces technology and allows online communication.
3. Your website is your portfolio.
Your website provides renters with the ability to view all your properties in one location, get an idea of the quality of rentals you provide and find the best fit for their next home. You can also spotlight on high-vacancy buildings to help boost the number of viewings online. The more the property is seen, the greater the odds are you'll generate leads needed to fill your vacancies.
How to setup a TenantCloud free Listing website
You can set up everything in the Landlord website of the main settings menu. It will take you maximum 30 min.
To get step-by-step instructions, go to:
Note, the address of your website will have the format YOURNAME. tenantcloud.com, where YOURNAME is the subdomain name you wish to use (usually it is the name of your company). You can also use your custom domain if you upgrade to the Premium plan.
How to make your website standout
So you’ve set up your website. The next task is to make it memorable and unique. Many landlords neglect this step thinking that having a website is enough. But competition for user attention is constantly growing, so we recommend to take at least a few things in improving the look of your website:
The first thing people notice when visiting your website is of course the photos. Not only the photos of your properties are important, but also the logo and the home page cover photo.
The main rule for photos is QUALITY. Make sure they are big enough to look proper when uploaded to the website. If you don’t have a logo, upload the photo of yourself, and you’ll be surprised how much it will increase the credibility of your website, and your properties in particular.
If you don’t have a photo which is good enough for your cover, you may look for it at the free stock websites which are full of beautiful photos that can be used for personal and commercial projects. Here are some of our favorite ones:
Fill in information about yourself
Your prospective tenants want to know who they will be dealing with. Get creative when presenting your bio. Tell a short story of yourself or your company. Your main task is to show your visitors what makes you unique. The main rule here is CONCISENESS, you have to write everything in one-two passages and not too long.
Add social links
Do you have a strong social media presence? Then sure, you need to add links on the website to your social media accounts! Social links provide connections to your personal or business profiles on social media networks such as Facebook, Twitter, Linkedin, Google+ or Instagram. Every visitor can follow these links for fast and easy access on general info, updates and news concerning your business.
According to the latest Google data, adding links to your social channels increases the chance that potential clients will find your website when they search on Google, Bing, Yahoo! and other engines.