Running an 18+ year real estate business takes hard work. But it’s something that Caroline of Greenville, North Carolina, looks forward to every day.

Whether she’s flipping houses or managing rentals, Caroline always knew she belonged in the real estate community, starting when she was a young child.

For most of my life, I have been the type of person who knows exactly what they want. I vividly remember in second grade, during career day, I raised my hand and declared, "I’m going to sell houses!

As a kid, Caroline thought real estate seemed like a fun career. That idea continued to evolve as she grew older and came to see the value in connecting people to their homes.

When Caroline first entered the real estate industry, however, she was met with numerous challenges.

Overcoming Portfolio Challenges

Building a portfolio—and her brand—from scratch proved to be a challenge early on. Caroline worked a separate full-time job while growing her business, a difficult situation that brought on several moments of frustration. “I had wished my success would kick in sooner,” she said. “But I knew how important it was to develop genuine relationships with people, and that doesn’t happen overnight. Trust is earned over time.”

After years of making connections with the right people, she grew a steady portfolio, selling and managing homes along the North Carolina coast.

As Caroline continued to develop the rental side of her real estate business, she reached a new challenge—her business had grown beyond her capacity. In building her dream, she had reached a point where payments, messages, and maintenance requests piled up too quickly.

Rethinking Rent Collection

Out of all the tasks on her list, Caroline knew that rent collection had the biggest impact on her time and stress levels. She decided a property management platform would be the most ideal for her business, rather than a generic payment system.

That’s when she discovered TenantCloud, the only platform that offered everything her rental business needed—like payments, rent reminders, and automatic invoicing—at the right price.

Getting Organized with TenantCloud

Caroline joined TenantCloud in January 2024. The first thing she noticed? TenantCloud’s outstanding customer service. Whether she needed troubleshooting in the system or had a question about her account, the service team was always there to help.

“I love the customer service. If I had a problem, I would call them, and they would quickly help me resolve it.”

While moving to a new system is often a challenge, Caroline says that getting onboarded with the platform was surprisingly easy. She got to work in TenantCloud right away, adding tenants and properties and even collecting rent payments.

As far as her tenants are concerned? They, too, had a positive experience. “My clients loved the ease of paying online,” she says.

A Brighter Outlook

Several years later, Caroline is more organized and on top of her portfolio than ever.

When it comes to Caroline’s success as a career woman, real estate professional, and property manager extraordinaire? She says she owes it to her faith. “Faith and the support of my family and friends have been the cornerstone of my life, guiding me through moments of uncertainty and allowing me to overcome any obstacles I face.”

Caroline also plans to continue using TenantCloud as she connects people to their homes. “It’s been a lifesaver for monthly rent payments,” she says.

Here’s to another successful 18 years.

Rent Payments Made Easy

With TenantCloud’s built-in rent collection, Caroline’s real estate business thrived. Want to experience a better payment system today? Try TenantCloud free for 14 days.