Rents are still rising - but not everywhere, and not equally.
According to TenantCloud’s Q1 2025 Rent Trends Report, the national average rent climbed 5% year-over-year, landing at $1,860/month. While some cities remained stable, others saw major shifts - Queens, NY, topped the list with a massive 39% rent increase, while Denver, CO, and Omaha, NE saw slight year-over-year declines.
And it’s not just pricing we tracked.
Here’s a quick look at a few key findings from this quarter’s report:
Online Rent Payments Hit 81.7%
Digital payments remain the preferred method for rent collection. This quarter, online rent payments accounted for 81.7% of all transactions, up from 78.4% compared to the same period last year. The convenience of online payments, paired with tools like auto-pay and rent reporting incentives, likely contributed to this continued growth. For landlords, this shift means faster payments and fewer missed rent deadlines.
16% of Tenants Pay Rent Late
Despite the growth in digital payments, late payments persist. According to the report, 16% of tenants paid rent late this quarter, with an average delay of 6 days. While this is relatively consistent with previous quarters, it highlights the ongoing need for clear payment reminders, flexible options, and features like late fee automation.
Plumbing Tops Maintenance Requests
When it comes to maintenance issues, plumbing problems took the top spot this quarter. These were followed closely by HVAC system repairs and appliance malfunctions. This data underscores the importance of proactive maintenance scheduling and communication between landlords, tenants, and service professionals. Quick response times not only improve tenant satisfaction but can also reduce long-term repair costs.
Rent Growth in Secondary Markets
Rental prices showed steady increases in several non-coastal metros. Cities like Columbus, OH, and Tampa, FL, experienced consistent rent growth, indicating a shift in demand toward more affordable, secondary markets. With remote work and rising housing costs continuing to shape rental trends, landlords in these areas are well-positioned to benefit from increased competition and occupancy rates. Online rent payments now account for 81.7% of all transactions - up from 78.4% last year.
This report compiles real user data from thousands of TenantCloud users, covering over 50 cities, and provides insights into how landlords and tenants are navigating the 2025 rental market.
Whether you're a seasoned property manager or just getting started, this report will help you stay ahead of trends- and ahead of the competition.
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