News & Blog

How to Boost your Business with Free TC Marketing Website

August 07, 2019

It's a common knowledge that the majority of tenants nowadays search online when looking for rentals. According to a poll by YouGov, 76% of prospective tenants would go to the internet first to find what they need; up to to 88% for those aged 25–34.

Therefore more and more landlords need to be thinking about launching their own landlord website where they can post vacant rentals and information on their properties. If you're one of them, you already know that is a useful tool to promote your business and draw prospective tenants to your properties. If you aren’t then here are some reasons why you should and some tips to get one set up for FREE.

Online presence is a top source of getting potential prospects. Here is why you need a landlord website:

1. A website is an investment, not a cost.

Your website is a reflection of your business - it says who you are and what you offer. Once a website begins producing leads, it generally continues to do so. Most website can be put together at little to no costs, so it is a very cost effective way to promote your properties. Providing information to your customers takes time, whether it's on the phone, face-to-face, or in emails. With a website, you can provide information about your properties and your company which is easily accessible to your customers and you can save it, so the next time it’s easier - saving you valuable time and money.

2. Accessibility is one of major keys.

Office hours are often too restrictive to prospects who are working full-time or live out of town. Providing rental information and photo galleries on your website, allows potential tenants to view your property without leaving the comfort of their current home. We're living in the era of instant gratification and convenience - your tenants or prospects will appreciate a landlord or management company who embraces technology and allows communication to flow online.

3. Your website is your portfolio.

Your website provides renters with the ability to view all your properties in one location, get an idea of the quality of rentals you provide and find the best fit for their next home. You can also spotlight on high-vacancy buildings to help boost the number of viewings online. The more the property is seen, the greater the odds are you'll generate leads needed to fill your vacancies.

You may wonder what a site might cost?  It can be expensive, but TenantCloud offers it absolutely for FREE.

How to setup a TenantCloud free marketing website

You can set up everything in the Landlord website of the main settings menu and it will take you maximum 30 min.

To get step-by-step instructions, go to:

How to activate and edit content at your landlord website?

How to list a unit to Marketing websites?

Note, the address of your website will have the format YOURNAME.tenantcloud.com, where YOURNAME is the subdomain name you wish to use (usually it is the name of your company). You can also use your custom domain if you upgrade to the Premium plan.

How to make your website standout

So you’ve set up your website. The next task is to make it  memorable and unique. Many landlords neglect this step thinking that just having a website is enough for them. But competition for user attention is constantly growing nowadays, so we recommend to take at least few things in improving the look of your website:

Upload photos

The first thing people notice when visiting your website is of course the photos. Not only the photos of your properties are important, but also the logo and the home page cover photo.

The main rule for photos is QUALITY. Make sure they are big enough to look proper when uploaded to the website. If you don’t have a logo, upload the photo of yourself, and you’ll be surprised how much it will increase the credibility of your website, and your properties in particular.

If you don’t have a photo which is good enough for your cover, you may look for it at the free stock websites which are full of beautiful free stock photos that can be used for personal and commercial projects. Here are some of our favorite ones:

https://www.pexels.com

https://unsplash.com

https://pixabay.com

https://picography.co

Fill in information about yourself

Your prospective tenants want to know who they will be dealing with. Get creative when presenting your bio. Tell a short story of yourself or your company. Mention some funny episodes if there are some. Your main task is to show your visitors what makes you unique. The main rule here is CONCISENESS, you have to write everything in one-two passages, and not too long or it won’t get read.

Add social links

Do you have a strong social media presence? Then sure, you need to add links on the website to your social media accounts! Social links provide connections to your personal or business profiles on social media networks such as Facebook, Twitter, Linkedin, Google+ or Instagram. Every visitor can follow these links for fast and easy access on general info, updates and news concerning your business.

According to the latest Google data, adding links to your social channels increases the chance that potential clients will find your website when they search on Google, Bing, Yahoo! and other engines.