News & Blog

How to Advertise Rental Properties in 2021

February 04, 2021

When advertising vacancies in 2021, the first thing you should focus on is the marketing strategy that would best fit your rental business. To generate more leads, you should be ready to market your listings on multiple online platforms. 

Gone are the days when word-of-mouth was the only way to draw attention to your listings, and offline advertising tools have become the most labor intensive way to inform potential tenants about vacancies. There are much more efficient strategies that can help you find the right tenants for your rentals and avoid any extra costs.

Let’s take a look at the three steps you should take to fill a vacancy faster: 

1. Get a personalized listing website. 

If you’re a TenantCloud user, creating a personal listing website won’t take you a lot of time but it will bring you tons of perks. Setting up a free custom website allows you to show off your vacant properties to potential renters at no cost. It’s possible to build a solid portfolio with all the properties available for renting, add property images to the gallery, and customize rental applications for the prospects to apply right from your website. 

With the Leads Tracking Tool, you can view all prospective tenants and Rentler Leads via your TenantCloud account. And, after thorough analysis and tenant screening, decide who is the right candidate for your property. 

2. Select the best websites for rental property advertising. 

External listing websites are also great services to increase traffic to your landlord website. Plus, the option to syndicate listings from a single management platform that some property management systems offer make it possible to reach your target audience in a few clicks without spending half of your marketing budget on tenant hunting. 

But if you don’t leverage any rental management tools, listing services like Hotpads, Trulia, Craigslist, Rentler, Facebook Marketplace, etc. can be worthy solutions. But keep in mind that your listings should meet the requirements of the platform you choose and you might need to pay listing fees on a weekly or monthly basis. 

3. Upload high-quality pictures and add accurate descriptions. 

Regardless of the approach you choose, there’s always one landlord rule that is even more relevant to the digital era- The better property images you post, the more likely you’ll fill the vacancy. That doesn’t necessarily mean that your rental has to be the best one in the neighborhood. It’s more about the way to present it to your potential renters. You may even want to hire a professional photographer who can get the right angles and focus on the best parts of your rental property.

Along with that, use a catchy description and add detailed property information with the correct price displayed on the page. This will not only save you time, but also help you create the positive first impression of you as a professional. 

Related: Hands-on Approaches to Advertising Listings

We asked our users about their plans for changing or improving their strategies in regards to advertising rental listings. Here’s what we’ve found: